Beyond Hope? Michael S. East

December 26, 2009

The Impetus for “Beyond Hope?

Filed under: Book signings — admin @ 2:53 pm

I suppose we all strive for success, at one level or another, on whatever stage in life we choose to perform. As I sat nestled snugly between the work boots section and the front counter of The Workwear Store during a recent book signing, I had plenty of time to ponder my writing career. Nothing screams success like selling one book during a two-hour-long book signing, eh? Thank God I didn’t get into this gig to get rich (The book I did sell, by the way, went to a store employee who purchased it at a deep employee discount . . . I think she took pity on me). Truth be told, book signings are not all that great of a place to sell books, unless you’re a famous author. The Workwear Store is just what it sounds like - a store located on Saginaw’s west side that specializes in work clothes and other work-related and sports team-related clothing. However, since The Workwear Store carries a broad range of police-related items and does a lot of business with the Saginaw Police Department, and since they have religiously stocked Beyond Hope? and have sold out of five orders, I agreed to come in for a Thursday afternoon book signing because my book has sold so well at this store. It seems, however, that people only want to buy my book - they do not wish to converse with the book’s author. Fair enough. No hard feelings. I escaped the premesis shortly after 1 p.m. with the aid of a close friend and sauntered off to the local Hooters for wings and beer (My friend and I were able to eat in peace - nobody recognized me at Hooters either).

Anyway, a couple months ago I decided I would use this blog space to go back and dissect Beyond Hope? for anyone who might be interested in further insight into the writing of this book, as well as its contents. Since I plan on launching a Facebook Fan Page for Beyond Hope? shortly, I thought now would be a great time to begin the dissection process.

After publishing my first book, Burden of the Badge: A Year in the Life of a Street Cop, in 2003, I learned quickly that being an author was a lot tougher gig than it seemed. I wrote Burden as a means to convey to younger police officers and prospective police officers what life on the streets of urban America is really like. The realization had hit me that when I became a cop, I had no idea what becomming a cop really meant. What better way to prepare others for this line of work than to write a diary style book, detailing a year on the streets. I wrote my book, sat back and waited for the cash to roll in.

My first hint that there was trouble in paradise came when I tried to market Burden to police academies, colleges and universities around the state of Michigan. Most institutions wouldn’t even return my correspondances. However, those who did had one clear message - “This book is too dark, too depressing (too real?) and we don’t want to scare off any prospective cops.” In other words, if you let these police recruits and college students know what they’re getting into ahead of time, you might deter them from becomming actual money spending police recruits and college students, seeking employment in the field of law enforcement.

It was a learning experience for me that telling the truth about police work actually worked against me when trying to sell books. I did manage to do a few academy appearances and Burden did get picked up by at least two east coast universities several years after its publication, so I guess I’m happy for that. I read about a year ago that the average sales numbers for self-published books is somewhere around 120 sales per book over the lifetime of the book. Considering Burden has sold about 1,300 copies to date, I guess I can consider it above average for a self-published book. But, I think the greatest measure of success for Burden came after a speaking engagement at the Northeastern Police Academy at Delta College, located about 10-15 miles from the City of Saginaw in Bay County. One day, after an academy presentation, the academy coordinator called to let me know an older recruit (and by older, I mean mid- to late-30s) had listened intently to my presentation and promptly quit the academy at day’s end, saying I helped him realize this was not the type of work he should be doing. That response - helping an wavering police recruit decide a better life’s course, and saving a community from the time, expense and problems of hiring a cop who really doesn’t want to be a cop - is the reason why Burden was written.

While Burden had some small successes like the one I listed, the biggest knock on the book - and I agree with this - is that reading Burden can be much like the job iteself - is can become overwhelmingly boring and tedious, but is punctuated with pages (moments?) of intense action and drama. Good for honesty. Good for truthfulness. Bad for book sales.

A gift from my father-in-law proved to be the springboard I needed to get back into book writing. When I opened the wrapping paper and saw the book A Cop’s Life (Written by Las Vegas Metropolitan Police Department then-Sergeant Randy Sutton) staring me in the face, my immediate thought was: God, I hate reading cop books! But eventually I turned to page one - and didn’t quit until I was finished. Sutton was able to weave together real life personal and on-the-job cop experiences into one helluva good read. I knew right then this would be the format for my next book. One thing that Burden lacked was the deep emotional insight that is such a huge part of police work, and of life in general.

I was so moved with A Cop’s Life that I shot off an e-mail to Randy Sutton to let him know how his writing affected me. Unexpectedly, Randy wrote back a couple days later and thanked me for the comments. We have talked often since as he has guided me through the writing process and even read and edited some of Beyond Hope? As the final product was ready to go to press, Randy even agreed to provide an endorsement for the book, which is proudly displayed just inside the front cover (along with the endorsement of writer/professor/former cop Peter Moskos, who penned another good book, titled Cop in the Hood).

Once I decided on the format for Beyond Hope? the stories just flowed. There was a huge release of emotion as I hacked through chapter after chapter of my personal and on-the-job experiences. Some days I couldn’t wait to get home from work and start another chapter. For a writer (at least for me) the feeling of “I can’t wait to writem more” is huge. When you feel that way, you know you’re writing about something that is passionate to you. A good friend of mine, actor Jack Moore (Independance Day, Godzilla, The Patriot, and numerous other movies) once told me: “Mike, write what you know.” Well, after nearly 16 years patrolling the streets of Saginaw, Michigan, I know death, I know violence, I know despair, I know hatred, disillusion, apathy, fear, frustration, mistrust and an array of other emotions. But, thank God, I also know hope. These are the things that fill the pages of Beyond Hope? One Cop’s Fight for Survival in a Dying City.

Beyond Hope? is a book that exposes just about everything I have experienced as a cop in urban America. It’s raw, it’s dark, it’s depressing and it’s an emotional roller coaster. It is also the truth about the world where urban cops toil. My hope is that I have provided some physical, emotional and spiritual insight to those people seeking knowledge about the world of police work.

As we move along, I will go through Beyond Hope? chapter by chapter and give some background into each story. I’ll try to update this blog space with a new chapter each week or so. I hope it provides some insight and entertainment beyond what is contined within the pages of Beyond Hope?

Thanks for stopping by.

September 23, 2009

Book signings and TV-5

Filed under: Book signings — admin @ 12:56 pm

Thanks to all those who stopped by “Dawn of a New Day” coffee shop in downtown Saginaw last Friday for my two-hour book signing. While you always wish for more traffic (and more sales) at book signings, it was nice to meet those people who did show up to chat, offer a cup of coffee or buy a book. Thanks especially to Alex Alexandrou, a local actor friend, who stopped by and chated for nearly the entire two hours. Alex is one of those guys who seems to know everybody and I think more people stopped by my table to talk to Alex than to me. But, a customer is a customer. Plus Alex is headed to California next week for an acting gig and has promised to put one of my movie scripts - A Visit to Idlewild - into the hands of a producer he knows. Chances are nothing will come of it . . . but, as Wayne Gretzky once said: “You miss on 100% of the shots you don’t take.”

I did get a little surprise during the book signing when WNEM TV-5 showed up to shoot a little footage of my signing (Thank God Alex was there at this particular time or it would have been footage of me talking to myself next to a stack of books). In any case, reporter Randy Wembley asked if we could followup with an interview shot from “the streets.” I believe he wanted to go somewhere to shoot where I had “been to a homicide, or had seen some other really bad stuff.” My half-joking response was: “Randy, it’s two o’clock in the afternoon and it’s 75 degrees out. If we go to some place like that, we might become the next ‘really bad stuff.’” After some prodding, I agreed to meet Randy, and I chose the intersection of N. 8th and Myrtle Streets for the shot. This used to be a hotbed for drug sales and shootings (I think I’ve responded to at least three homicides within a couple blocks of there over the years), but the area is nearly abandoned now and I thought it might be safe for a quick interview.

When I arrived, the street was abandoned, which was good, and I was immediately content with my choice of locations. I asked the camera man driving the news truck if this would provide a good backdrop. He was not quite as optimistic. “Man, what the $%&#! I grew up not far from here and I know what people will do up here!” He agreed to do the shot anyway and began to expeditiously assemble his equipment. As Randy and I talked it took only about 30 seconds for a few people to take notice, and start walking up, making cell phone calls and hovering around the area. Our anonymity faded quickly. Having just come from the coffee shop, I was still wearing sandals, shorts and a t-shirt (I was thinking casual for a coffee shop book signing). As I thought about just how damn out of place I looked, Randy walked around and talked to some people who were milling about as the camera man quickened his pace to set up shop. Then the camera guy turns to me and says: “Man, we kicked the bees nest out here; now everybody’s swarming around. Listen, you and Randy are going to walk down there by that house, walk back on this sidewalk as he talks to you, walk past the camera, then we’re going down there for an interview and then we’re getting the hell out of here!”

The shot, was a little nerve-racking, but ended up going fine. We got a good interview in and the story that ran on Friday’s six o’clock news came out well. I believe it can still be seen on the WNEM TV5 website in the video archives under the title of “local cop pens memoir,” or something along those lines. It was also pointed out by a co-worker that the video appeared on the police website “Police.one.”

The next day the on-line sales rankings of Beyond Hope? jumped from #152,112 to #407, and hovered around that mark for four days. Now, on-line sales rankings are pretty vague and I’ve never been quite sure what formula one uses to translate on-line sales ranking increases with actual books sold. That dramatic jump in sales ranking could mean I sold 100 books or it could mean I sold 1 and every other book listed by Barnes and Noble pitched a shutout over the same time frame. However. I do know that for a few days Beyond Hope? scored a higher Barnes and Noble on-line sales ranking than three books by Mitch Albom (Tuesdays with Morrie, The 5 People You Meet in Heaven, and For One More Day). I mention this because I love Mitch Albom’s work and have always tried to model my writing style after his, at least in terms of descriptiveness. I still would take one of Mitch’s royalty checks over a lifetime’s worth of mine any day, but for a short time, in terms of sales ranking at least, my numbers looked good. Check out the link to Peter Moskos’s blog for more on sales rankings, royalties and just how hard it is for most writers to make a living these days. In short, I won’t be retiring anytime soon to live off my royalty checks.

August 5, 2009

National Night Out

Filed under: Book signings — admin @ 6:39 pm

My wife and I spent last night at the Saginaw Township Police-hosted National Night Out at the Saginaw Township Soccer Complex. What a great event! It was great to meet all the people who came out to purchase copies of “Beyond Hope?” Five dollars from each book sold was donated toward the Michael Cohee Scholarship Fund. Thanks to all those - there were an estimated 4,000 people at the event - who stopped by our tent. This was a wonderful event that provided members of public safety - including various local police departments - an opportunity to mix with the public. Events such as these give me, well, hope I guess is the appropriate word, for a brighter future for our community at large. Thanks to STPD Officers Brian Kanicki and Chris Fredenberg who, I am told, were key organizers for this event. The event featured police, fire, ems, military and hospital displays, live music, a Blackhawk helicopter, a bicycle helmet giveaway, exhibits by the Saginaw Spirit (we were located near the Spirit, trying to help promote the upcoming Guns-and-Hoses Charity Hockey Game -thanks Bill and Joslyn) and Great Lakes Loons and the food vendors, piecing this thing together was no small task. Thanks to all involved.

I will be scheduling a couple more book signings soon: One (or two) will be held at Dawn of a New Day Coffee Shop in downtown Saginaw. I stopped in the other day and was amazed at the atmosphere. Hopefully, I can sample the food and drink during my book signings there. My wife had a luncheon catered by Dawn last week and raved about the food. She is one of those brave entrepreneuers that I applaude for making her way (back) in the brave new world of “hopeless” urban America . . . AND Dawn is a big supporter of the arts - what a great combination! Also, I will be scheduling book signings in September and during the holidays at Waldenbooks in Fashion Square Mall. Look for those announcements in The Saginaw News as they draw near. There’s no better last minute gift idea, or back-to-college gift than a book.

Disclaimer:On a side note, I feel compelled to clarify something within this blog: Both this blog and this website reflect my personal opinions and experiences. Neither this website nor my comments on this blog are in any way a reflection of my employer, the Saginaw Police Department or any other persons employed by the City of Saginaw. This blog contains my personal insights and thoughts, and I would never want those to be confused with the thoughts, feelings or insights of others. Thanks for stopping by.

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